SEO & AI Search Guides

This page organizes the Plain Intelligence library — more than 100 in-depth articles — into curated reading paths by goal. Each path lists the pieces in the order we would actually read them, from first principles to advanced tactics. Every article is free and written in plain English.

  1. AI Search Explained: The Complete Beginner’s Guide
  2. How AI Search Works Behind the Scenes
  3. AI Search vs Google Search
  4. AI Search Statistics — the data behind the shift.
  5. AI Search Myths, Debunked

Path 2: Get cited by AI engines (GEO/AEO)

  1. Generative Engine Optimization, Explained
  2. What Is Answer Engine Optimization?
  3. AI Citation Optimization
  4. Entity SEO and Semantic SEO for AI
  5. The GEO Checklist — then run it with our interactive checklists.

Path 3: Fix your technical foundation

  1. The Complete Technical SEO Guide
  2. Crawlability, robots.txt, and XML sitemaps — pair these with the free tools.
  3. Core Web Vitals Explained
  4. Structured Data Guide
  5. Technical SEO Checklist

Path 4: Build content that compounds

  1. Topical Authority and the practical framework
  2. Content Clusters
  3. Internal Linking Strategy
  4. Content Refresh Strategy
  5. Measuring Content ROI

Browse everything

Prefer to explore? The seven blog categories hold the full library: AI SEO, GEO / AEO, SEO Fundamentals, Technical SEO, Content Strategy, Future of Search, and Research & Data. Terms you don’t recognize are defined in the glossary, and the resource hub has the tools to put it all into practice.