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Citation isn’t random — AI systems apply a consistent, if opaque, logic to decide which sources back up a claim in a generated answer.

What makes a source citable
- The claim is stated clearly enough to be lifted out of context without losing meaning
- The source is recognized as relevant to the topic, not just mentioning it in passing
- The page is technically accessible to the crawler at the moment the answer is generated
How to make your content more citable
Write self-contained statements of fact, use headings that match real questions, and back claims with specifics rather than vague generalities. This is the practical core of GEO optimization.
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- AI Search vs Google Search
- Zero-Click AI Search
- AI Knowledge Graphs Explained
- AI Crawlers Explained
- Microsoft Copilot Search Optimization
Supporting reading from related clusters:
Cornerstone guide: AI SEO