Generative Engine Optimization (GEO) — also called Answer Engine Optimization (AEO) — is the practice of structuring content so AI systems can confidently cite it in a generated answer.
GEO vs. AEO vs. traditional SEO
Both sit on top of the same foundation as AI SEO, but add a layer focused on entity clarity and citation-worthiness.
Building an entity SEO foundation
- Consistent entity names and definitions across the site
- Schema markup (Organization, Article, FAQ)
- Direct, quotable answers near the top of a page
- A crawlable, fast site — see technical SEO
Where content structure fits in
Content structured around clusters and topical depth — the approach covered in content strategy — tends to perform better in generative answers.
Not sure where your entity signals stand today? Start with an SEO audit, or get in touch.