This free schema markup generator creates valid JSON-LD structured data for six schema types — Article, FAQ, Organization, Local Business, Breadcrumb, and Product. Pick a type, fill in the form, and copy a ready-to-paste <script> tag for your page’s <head>. Everything runs in your browser; nothing is uploaded.
// Your generated JSON-LD will appear here
How to use this schema generator
- Choose a schema type. Use Article for blog posts and news, FAQ for question-and-answer sections, Organization for your brand’s homepage, Local Business for physical locations, Breadcrumb for navigation trails, and Product for e-commerce pages.
- Fill in the fields. Optional fields left blank are omitted from the output automatically — the generator never emits empty properties.
- Click Generate JSON-LD and review the output.
- Copy the whole
<script>block into your page’s<head>(or anywhere in the HTML), or download it as a file. - Validate with Google’s Rich Results Test or the Schema.org validator before shipping.
Why structured data matters for SEO, GEO, and AEO
Structured data is how you describe your content to machines in unambiguous terms. Google uses it for rich results — stars, FAQs, breadcrumbs, product prices — and AI systems use it to understand entities and relationships when deciding what to cite. Our structured data guide covers strategy in depth, the complete schema markup guide walks through every major type, and entity SEO explains how schema feeds knowledge graphs that answer engines rely on. If you want to measure impact, see how to run a schema markup case study.
Related tools and guides
- SEO Meta Tag Generator — pair your schema with clean metadata.
- Robots.txt Generator — make sure crawlers can reach your marked-up pages.
- XML Sitemap Generator — get every schema-rich page discovered.
- SEO & AI search glossary — plain-English definitions of schema, entities, and more.
Frequently Asked Questions
What is JSON-LD and why is it preferred?
JSON-LD (JavaScript Object Notation for Linked Data) is a way of embedding structured data in a single script tag, separate from your visible HTML. Google explicitly recommends it over Microdata and RDFa because it is easier to write, maintain, and validate — you never have to weave attributes through your markup.
Does schema markup improve rankings?
Schema is not a direct ranking factor, but it earns rich results — stars, FAQs, prices, breadcrumbs — that raise click-through rates, and it helps search engines and AI systems disambiguate your content. Pages that are easier to understand are easier to cite, which is the core of answer engine optimization.
Where do I put the generated code?
Paste the whole script block anywhere in your page’s HTML — the head is conventional but the body works too. In WordPress, use a Custom HTML block or your SEO plugin’s schema field. One page can carry several schema types as separate script tags or a combined @graph.
Can I use FAQ schema on any page?
Only mark up questions and answers that are actually visible on the page — Google treats hidden or fabricated FAQ markup as spam. Since 2023 Google shows FAQ rich results mainly for well-known, authoritative sites, but the markup still helps AI systems parse your Q&A content on any site.
How do I test my structured data?
Use Google’s Rich Results Test to check eligibility for rich results, and the Schema.org validator to confirm the markup itself is valid. Test the live URL after deploying, not just the code snippet — plugins and themes sometimes inject conflicting or duplicate schema on the same page.
Need structured data implemented across a whole site — entities, @graph architecture, and validation included? That is part of our technical SEO service. Or keep exploring all free tools.