Track 1 · Six lessons · about 90 minutes total
SEO Basics
The foundation track. It starts with the four things a search engine actually does, because almost every SEO problem is a failure at one specific stage and naming the stage is most of the diagnosis. By the end you will be able to tell a crawling problem from an indexing problem from a ranking problem — and know which of the two free tools answers which question.
What this track assumes
Nothing. There is no jargon used before it is defined, and no tool you have to buy. You will get more out of it if you have a site of your own to look at while you read, and a Search Console property connected to it, but neither is required.
Where to go next
Two further tracks build on this one: Track 2 — AI Search covers being found and cited by engines that write answers, and Track 3 — Technical SEO goes a level deeper on the mechanics. Local SEO, e-commerce feeds and migrations remain deliberately out of scope.
Finished the track? Test it with the SEO fundamentals quiz, or go deeper in the guides.