Track 2 · Six lessons · about 90 minutes total
AI Search
The track for the shift that is actually happening: engines that compose an answer instead of listing links. It covers how those answers are made, who fetches your site and what each control really governs, what makes a passage quotable, and how to measure citations without fooling yourself. Track 1’s foundations are assumed — do that first if crawl and index are still fuzzy.
What this track refuses to do
Promise outcomes. No one can guarantee an AI citation, and several lessons are precisely about spotting people who claim otherwise. What it can do is make sure you are retrievable, unambiguous and quotable — the preconditions everything else depends on.
Test yourself with the AI SEO quiz and the GEO & AEO quiz, or go deeper in the complete GEO and AEO guide.