The practice of measuring how often, and how favorably, a brand or website appears in AI-generated answers — citations in ChatGPT, mentions in Google AI Overviews, and appearances in Perplexity or Copilot responses. Unlike classic rank tracking, which watches a position in a list of blue links, AI visibility tracking watches whether you’re cited at all, and how you’re framed when you are. It’s an emerging discipline: most tools repurpose citation scraping and manual prompt testing rather than offering official APIs. See AI search analytics and how to track AI Overviews.
Part of the Plain Intelligence glossary. See all terms.