Website Migrations

1 min read

Migrations are one of the highest-risk moments in SEO — most ranking losses after a redesign or replatform trace back to a handful of avoidable mistakes.

Before launch

• Crawl and document every existing URL and its current performance
• Map every old URL to its exact new equivalent
• Preserve existing content rather than treating the migration as a content reset

After launch

• Verify every mapped redirect actually works — see redirect strategy
• Resubmit the sitemap and monitor crawl stats closely for the first few weeks

More in Technical SEO.

Related Reading

Related in Technical SEO:

• Technical SEO Checklist
• Robots.txt Guide
• XML Sitemap Guide
• Structured Data Guide
• Log File Analysis

Supporting reading from related clusters:

• International SEO
• Future of GEO
• How to Run a Schema Markup Case Study

Cornerstone guide: Technical SEO