1 min read
Rather than a single static snapshot, the most useful “state of the industry” view is a framework you revisit and update as things change.
Dimensions worth tracking
- How much of your traffic and citations come from AI assistants versus traditional search
- Which of your pages are frequently cited by AI tools, and why
- How your competitors’ visibility is shifting across both channels
- Which technical and content investments are producing the clearest returns
How to use this framework
Revisit it quarterly, updating each dimension with your own tracked data rather than industry-wide claims. See AI SEO and GEO optimization. More in Research & Data.
Related Reading
Related in Research & Data:
- How to Analyze a Google Core Update
- How to Run an AI Search Visibility Case Study
- Designing an Internal Linking Experiment
- How to Run a Schema Markup Case Study
- Designing a Core Web Vitals Experiment
Supporting reading from related clusters:
Cornerstone guide: SEO Audit