1 min read
Before an AI system can cite anything, it has to retrieve the right passage — and that retrieval step rewards specific structural choices.

What makes content easy to retrieve
- Self-contained paragraphs that make sense without the surrounding text
- Clear headings that act as anchors for specific sub-topics
- Avoiding long, meandering sections that bury the key point
How this connects to chunking
Many retrieval systems split pages into smaller chunks before processing them — see chunk-friendly content for how to write with that in mind. More in GEO / AEO.
Related Reading
Related in GEO / AEO:
Supporting reading from related clusters:
- Zero-Click AI Search
- Zero-Click Search: Beyond AI Overviews
- How to Run an AI Search Visibility Case Study
Cornerstone guide: GEO Optimization