Universal Analytics shipped a dedicated Landing Pages report; GA4 does not have one by that name, which trips up SEOs who go looking for it under Acquisition and come up empty. The data still exists — it just lives inside the Pages and screens report, built by adding “Landing page” as a secondary dimension or by building a dedicated Exploration.
Rebuilding the Landing Page View
Go to Reports > Engagement > Pages and screens, then swap the primary dimension from “Page path and screen class” to “Landing page + query string” — this reproduces the entry-page view UA gave by default. For a version that persists and supports year-over-year comparison, build it once as a free-form Exploration with Landing page as a dimension and Sessions, Engaged sessions, and Key events as metrics, then save it so the whole team can reuse it.
Segmenting to Organic Only
Add a Session default channel group dimension or filter to isolate Organic Search — without it, the landing-page view blends paid, direct, referral, and social traffic into the same rows, which flatters or hides organic performance depending on what else is running. If you also run paid search, filter further using Session Google Ads campaign to fully exclude paid traffic from the organic view rather than relying on channel grouping alone, since attribution edge cases occasionally miscategorize a small percentage of paid clicks.
Which Metrics to Actually Watch
Sessions and engaged sessions matter less on their own than the ratio between them (engagement rate), and key events per landing page matter more than raw traffic — a page pulling steady organic sessions with a low engagement rate is a content-quality signal worth investigating before a traffic-volume win gets celebrated. Track this by landing page over rolling 90-day windows rather than month-to-month, since organic traffic to individual pages is naturally noisier at shorter intervals.
- GA4 has no report literally named “Landing Pages” — rebuild it from Pages and screens using the Landing page dimension, or a saved Exploration.
- Always segment to Organic Search explicitly; unsegmented views blend channels and distort the picture.
- Engagement rate and key events per landing page matter more than raw session counts.
- Use 90-day rolling windows for landing-page-level organic analysis — shorter windows are too noisy per-page.
- A saved Exploration is worth building once so the whole team reuses the same definition.
Frequently Asked Questions
Why can’t I find the Landing Pages report in GA4?
GA4 never shipped a report by that exact name. The equivalent view is built from Pages and screens using the Landing page dimension, or as a custom Exploration.
How do I see organic-only landing page data?
Add a filter or secondary dimension for Session default channel group set to Organic Search — without it, all channels blend together in the same view.
What’s a good replacement for bounce rate in this report?
Engagement rate, GA4’s own metric, measures the inverse concept more usefully — sessions lasting over 10 seconds, with a conversion event, or with 2+ pageviews count as engaged.
Should I build this as a saved report or an Exploration?
A saved free-form Exploration is more flexible for landing-page analysis specifically, since it supports secondary breakdowns and comparison periods a standard report doesn’t.
The Bottom Line
The data GA4 needs for landing-page analysis is all there — it just isn’t packaged the way UA packaged it. Rebuild the view once as a saved Exploration, always segment to organic explicitly, and judge pages on engagement and key events rather than raw traffic alone.
Further reading & sources
- Explorations overview — Google Analytics Help
- Engagement rate definition — Google Analytics Help
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