Looker Studio is the practical way to put GA4 and Search Console data side by side in one shareable view — something neither tool’s own interface does natively. This guide walks through building that report from scratch, step by step, rather than pointing to a pre-built template file.
Connecting Both Data Sources
Start a new Looker Studio report and add two data sources: the native Google Analytics connector pointed at your GA4 property, and the native Search Console connector pointed at the same domain property — both are first-party Google connectors, no third-party tool required. Authenticate each separately; Looker Studio doesn’t automatically know they represent the same site until you build a page that references both.
Building the Core Pages
A minimal, useful dashboard needs three pages: an overview (sessions, key events, and GSC clicks/impressions trended together), a query performance page pulling straight from the Search Console connector, and a landing-page page pulling straight from GA4. Use a date-range control at the top of the report, applied to every chart, so a stakeholder can change the window once rather than adjusting each chart individually.
Blending GA4 and GSC Data
To view both data sources on a single chart, use Looker Studio’s Blend Data feature joined on the page URL field — GA4’s landing page and Search Console’s page both represent the URL, but the exact string format can differ (protocol, trailing slash) and needs normalizing before the join works cleanly. A simple fix: create a calculated field in each source that strips the protocol and trailing slash before joining, so “https://example.com/page/” and “example.com/page” match correctly.
Sharing and Scheduling
Share the report by link with view-only access for stakeholders who just need to check numbers, and set up an email delivery schedule (Looker Studio’s built-in scheduler) for a weekly or monthly automated snapshot rather than expecting anyone to log in and check manually.
- Both GA4 and Search Console have native first-party Looker Studio connectors — no third-party tool is required.
- Three pages cover most needs: overview, query performance (GSC), and landing pages (GA4).
- URL format mismatches between GA4 and GSC data need normalizing with a calculated field before a Blend Data join works cleanly.
- Use Looker Studio’s built-in email scheduler for recurring stakeholder reporting instead of manual check-ins.
Frequently Asked Questions
Is there a cost to using Looker Studio with GA4 and Search Console?
No — Looker Studio and the native GA4 and Search Console connectors are all free to use.
Why won’t my GA4 and GSC data join correctly on URL?
The two sources often format the URL string differently (protocol, trailing slash). Normalize both with a calculated field before using Blend Data to join them.
Can I schedule this dashboard to email stakeholders automatically?
Yes — Looker Studio has a built-in scheduling feature for recurring email delivery of a report snapshot, no separate automation tool needed.
The Bottom Line
A working GA4 + Search Console dashboard takes under an hour to build from scratch using only free, native connectors — there’s no need to wait on or search for a pre-made template when the build itself is this direct.
Further reading & sources
- Looker Studio Blend Data documentation — Google Looker Studio Help
- Search Console connector for Looker Studio — Google Looker Studio Help
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