Optimization prompts work on a draft that already exists — paste the real text in, every time. Asking a model to “optimize my article about [topic]” without the actual text produces generic advice you could have guessed yourself. These prompts assume you’re pasting in the real, published or drafted content.
Topical Completeness
- “Review this article [paste full text] for topical completeness against the keyword ‘[keyword]’ — what subtopics or questions are missing?”
- “Does this article [paste] answer the actual question implied by its own H1 in the first 100 words?”
- “Given this article [paste] and these ‘people also ask’ questions [paste], which questions does the article NOT currently answer?”
Sentence-Level Clarity
- “Identify vague or generic sentences in this paragraph [paste] and suggest more specific, concrete rewrites.”
- “Rewrite this intro paragraph [paste] to state the specific value in the first two sentences instead of building up to it.”
- “Identify passive-voice sentences in this text [paste] and rewrite them in active voice.”
- “Does this paragraph [paste] use unsupported superlatives (best, ultimate, #1) that should be replaced with something specific?”
Structure and Scannability
- “Does this article’s heading structure [paste headings] let a skimming reader find what they need without reading every paragraph?
- “Where in this article [paste] would a table, numbered list, or comparison format improve clarity over a paragraph?”
- “Suggest a better closing section for this article [paste] — one that gives a clear next step, not just a summary.”
- “Suggest 3 places in this article [paste] to add a specific number, date, or named example instead of a vague claim.”
E-E-A-T Signals
- “Does this article [paste] read as written by someone with firsthand experience, or could it have been written without ever using the product/process it describes?”
- “What claim in this article [paste] would benefit from a citation or source link to be more credible?”
- “Suggest one place in this article [paste] where a specific, named example would replace a generic statement.”
Guardrails
When a model suggests adding a “specific example” or “named case study,” it will sometimes invent one if you don’t stop it. Always follow up with: “only suggest examples I can actually verify or that come from data I’ve provided — don’t invent a case study, statistic, or quote.” Treat every suggested addition as a placeholder to fill with something real, not text to paste in as-is.
- Paste the real, full article text into every optimization prompt — never describe it from memory.
- Use these prompts on a second or third pass, after the first draft exists, not as a substitute for writing it.
- Explicitly forbid invented examples, quotes, or statistics in every suggestion the model returns.
Frequently Asked Questions
Can these prompts replace a human editor?
No — they’re useful for a first structural pass (gaps, clarity, scannability) but won’t catch factual errors, tone mismatches, or brand-voice drift the way a human editor familiar with the site will.
Will the model invent statistics if I ask it to ‘add more specific data’?
It can, if not explicitly told not to. Always add a guardrail: ‘only use data I provide, don’t invent statistics.’ Review every number in the output against a real source before publishing.
Should I run every article through these prompts before publishing?
It’s a reasonable habit for at least the clarity and structure passes; the E-E-A-T pass matters most for competitive, high-value pages where firsthand credibility affects rankings.
Further reading & sources
- Creating helpful, reliable content — Google Search Central
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