Content Strategy Quiz

Question 1

What is topical authority, in practice?

Accepted Answer

Covering a subject deeply and coherently enough that the site becomes a credible source for the whole topic

Answer

Having a high domain rating

Answer

Publishing daily

Answer

Ranking #1 for one big keyword

Question 2

Two of your articles alternate in rankings for the same query. What is this called and what usually fixes it?

Accepted Answer

Cannibalisation — consolidate into one page and 301 the weaker URL

Answer

Cannibalisation — publish a third article to win the vote

Answer

Indexing lag — wait it out

Answer

A penalty — disavow links

Question 3

An old article's traffic has slid for six months. What is the highest-value first response?

Accepted Answer

Check what now ranks for its queries, then refresh the article against the current intent

Answer

Delete it

Answer

Change the publish date and nothing else

Answer

Republish it at a new URL

Question 4

What does E-E-A-T actually influence?

Accepted Answer

It is a quality framework reflected through rater guidelines and quality systems — not a direct, single ranking factor

Answer

It is a numeric score you can query

Answer

Only YMYL pages, as a direct algorithm input

Answer

Nothing; it is marketing

Question 5

When is deleting content the right call?

Accepted Answer

When a page has no traffic, no links, no conversions and no realistic query to serve — and nothing worth merging elsewhere

Answer

Whenever a page is over two years old

Answer

Never — more pages is always better

Answer

Whenever word count is under 1,000

Question 6

What makes a content brief worth writing?

Accepted Answer

It states the intent to serve, the questions to answer, and how the piece differs from what already ranks

Answer

It specifies an exact word count and keyword density

Answer

It lists every LSI keyword

Answer

It guarantees rankings

Question 7

Which publishing approach best supports a small site trying to build authority?

Accepted Answer

Complete one topic cluster thoroughly before starting the next

Answer

One article each on fifty different topics

Answer

Daily short posts regardless of topic

Answer

Only chasing this month's trending queries

Question 8

How should internal links work inside a topic cluster?

Accepted Answer

Cluster articles link to the pillar and to each other where genuinely relevant, with descriptive anchors

Answer

Every page links to every page automatically

Answer

Only the pillar links out; articles never link sideways

Answer

Links only in the footer

Question 9

Which metric best indicates a piece of content is doing its job?

Accepted Answer

Depends on the job — rankings for the target intent, plus the downstream action the page exists to drive

Answer

Raw pageviews, always

Answer

Time on page, always

Answer

Social shares

Question 10

How does generative search change what content is worth writing?

Accepted Answer

Surface-level summaries lose value; depth, original data and judgement a summary cannot replicate gain value

Answer

It makes all written content pointless

Answer

Nothing changes at all

Answer

Only video survives

Content Strategy Quiz

The content strategy quiz

Common questions