A search where the user gets a complete answer directly on the results page (or in an AI assistant’s response) and never clicks through to any website. Featured snippets, knowledge panels, and especially AI Overviews and chat-based answers have pushed zero-click rates higher over time, which means traffic is no longer a reliable proxy for a page’s SEO performance — a page can be the source behind a satisfying answer and receive zero visits. See zero-click AI search and zero-click search beyond AI Overviews.
Part of the Plain Intelligence glossary. See all terms.