The practice of monitoring a site’s search engine ranking position for a defined set of keywords over time, typically using dedicated software rather than manual searching (which is skewed by personalization and location). Rank tracking tells you whether a page is moving up or down for a target query, but it’s an increasingly incomplete picture on its own — it doesn’t capture whether a page is being cited in an AI Overview or an assistant’s answer, which is what AI visibility tracking is built to measure. See the Ahrefs guide and Semrush guide, two of the most widely used rank-tracking platforms.
Part of the Plain Intelligence glossary. See all terms.