The practice of writing and refining instructions given to an AI system to reliably produce a desired output. In an SEO context, prompt engineering covers both using AI tools effectively for research and content work (keyword clustering, briefs, technical audits) and understanding how the prompts users type into AI assistants shape which content gets surfaced and cited in response. See prompt engineering for SEO and the 100+ SEO prompts library.
Part of the Plain Intelligence glossary. See all terms.