The format WordPress uses to build a page or post’s URL — for example, a clean /category/post-name/ structure versus a default query-string format like ?p=123. Permalink structure affects both readability (clean URLs are easier for users to parse) and technical SEO (changing an established structure without redirects breaks every existing link to the site). It’s a one-time decision worth getting right early, since revisiting it later means a full redirect mapping project. See WordPress permalink structure for SEO.
Part of the Plain Intelligence glossary. See all terms.