Visits to a website that arrive from unpaid search engine results, as distinct from paid search, direct visits, referral links, or social traffic. Organic traffic is the metric most SEO work ultimately aims to grow, and analyzing it by landing page, query, and device reveals which content is actually working versus which merely ranks. As AI-generated answers increasingly satisfy queries without a click, some organic-traffic strategies now also track AI-referral traffic as a related but distinct channel. See analyzing organic traffic in GA4.
Part of the Plain Intelligence glossary. See all terms.