A distinct, uniquely identifiable thing — a person, place, organization, product, or concept — that search engines and AI systems can recognize and connect to other entities, independent of the exact words used to describe it. Entity SEO means making sure a brand, product, or topic is clearly and consistently identified (through structured data, consistent naming, and authoritative mentions) so search and AI systems know unambiguously who and what you are. It’s the foundation underneath knowledge graphs and much of modern AI search. See entity SEO and how knowledge graphs work.
Part of the Plain Intelligence glossary. See all terms.