A GA4 metric measuring the percentage of sessions that lasted longer than 10 seconds, included a conversion event, or had two or more page/screen views. GA4 replaced Universal Analytics’ bounce rate with engagement rate (its inverse-ish counterpart), shifting the framing from “did they leave immediately” to “did they actually engage.” For SEO, engagement rate by landing page is a useful, if imperfect, proxy for whether organic traffic is finding what it came for. See GA4 engagement rate explained.
Part of the Plain Intelligence glossary. See all terms.