The gradual loss of organic traffic, rankings, or relevance a page experiences over time as competitors publish fresher content, facts go stale, or search intent shifts. Content decay is normal — not every page is meant to rank forever — but left unmanaged it quietly erodes a site’s total organic traffic. Catching it early means monitoring for declining pages in Search Console or GA4 and refreshing (rather than abandoning) content that once performed. See finding declining content with GSC and content refresh strategy.
Part of the Plain Intelligence glossary. See all terms.